Ashes of Alour-Tan has now been out for just over six months. When I launched the book, I made the decision to pay little-to-no attention to my sales figures for that span of time, at which point I would look at the numbers and decide what they might indicate for future strategy.
A couple of notes before we dig in:
1. I am very happy with Ashes’ performance. As a debut, self-published novel my expectations for sales were quite low and it exceeded them handily. I would have been happy with one sale and made substantially more than that.
2. Ashes’ performance to date means little in the grand scheme of my long-term writing goals. Every self-publishing success story has the common thread of an author with many titles for their readers and I am not aware of any success story that centers on a single breakout title. Until I have at least five titles out and available, I don’t anticipate significantly better sales figures than Ashes garnered, and I am quite content with that. Of course, I do hope that each subsequent release will show progress.
3. I did very little in the way of promotion for Ashes. I announced it here on the blog, on Facebook, on Twitter, and on Tumblr, on a handful of non-writing forums where I also added a link to the book to my forum signature, created author pages on Amazon and Goodreads, and…that’s it. I did not submit it to any book blogs, writing/author/self-publishing communities, or any other major venue for promotion. This minimal promotion decision was deliberate.
Right, let’s get to the numbers.